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Biotech PR Needs to Deliver More Signal, Less Noise

Are you getting good advice from your PR firm? Because from where I sit, companies seem less and less strategic when it comes to getting the word out about their news. I get it. It’s hard to know how to get attention for your news these days. The Cambrian explosion of information [...]
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Originally presented by Simon Nash at Internet World London 2013 More signal less noise: why attention matters but engagement is a tactic not an outcome. from Reading Room ~~~ Content curation: More Signal, Less Noise

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