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British Vogue ditches models in favour of 'real' women – for one issue

Magazine recruits academics and CEOs to wear designer labels, though cover star Emily Blunt confesses to needing ‘three hours in hair and makeup’ The new issue of British Vogue is to be “model-free zone” after editors decided to use only “real” women to showcase the designer clothes featured in the magazine. Among the women included in the issue are the architectural historian Shumi Bose, the charity director Brita Fernandez Schmidt, Hello Love Studio creative director and Hello Beautiful founder Jane Hutchison, and ice-cream brand creator Kitty Travers, as well as some of the women behind London’s Crossrail project.
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