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How to avoid churning your online file into a big blob of apathy

Some digital fundraising programs are just big churn machines. Lots of people are getting onto the list, but lots are going away by unsubscribing or ignoring it. You might not think that's a problem, since churn doesn't cost you anything they way it does in direct mail. But there is a cost. And a non-churn program is far more effective at raising funds. Here are 4 Ways to Reduce Churn With Email Campaigns from the Kissmetrics Blog: Segment Your List.
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