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Newswire: Weekend Box Office: Bank on the Burton brand

One of the regular criticisms lobbed against Tim Burton is that his style has calcified into a brand: He’s less an auteur, the argument goes, than a Hot Topic huckster, churning out product for dyed-in-the-wool Nightmare Before Christmas fanatics. That may be bad for his art, but it’s undeniably good for business. To wit: While $28.5 million isn’t a record-breaking debut for a guy who’s made movies featuring Batman, the Mad Hatter, and Willy Wonka, it’s still pretty solid for a film with a title as unwieldy as Miss Peregrine’s Home For Peculiar Children.
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