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Salesforce just bought another company for $700 million after spending $4 billion over the past year (CRM)

Salesforce has acquired marketing data software company Krux for $700 million, according to the Wall Street Journal. Salesforce disclosed in a regulatory filing that it's paying $340 million in cash for the company. Founded in 2010, Krux is a marketing software company that specializes in data analysis and intelligence. Marketers use Krux's software to better target customers.
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