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Girls as young as 7 feel pressure to be pretty – body confidence study

Girlguiding UK warns of society’s focus on appearance as survey shows 36% of girls aged 7-10 believe looks to be paramount A third of seven- to 10-year-old girls believe that they are judged on their appearance and a quarter feel the need to be perfect, according to a study by Girlguiding UK. The charity’s annual girls’ attitudes survey, published on Tuesday, found that girls were suffering from a crisis in body confidence, with 61% of those aged seven to 21 feeling happy with how they look, down from 73% in 2011.
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