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This Agency Fuses Design and Research to Build Slick Websites and Apps for Brands

Specs Who Co-founders Alex Schmelkin (l.) and Josh Levine What Digital agency Where New York Fourteen years ago, Alex Schmelkin and Josh Levine co-founded Cake & Arrow—recently rebranded from Alexander Interactive—to meld the creative and strategic sides of digital marketing and make slick websites and mobile apps for brands. "The cake is giving people what they love and expect and the arrow is the delivered rigor that gets them there," explained CEO Schmelkin.
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