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Is a B2B Buyers Lead Score Really Important?

Building your business-to-business lead score could potentially be a lifesaver for your business. Many companies don't realize that they are wasting their time trying to market to people who just aren't going to convert. In fact, MarketingSherpa has stated that around 73% of all B2B leads are not even sales-ready right now. Which implies you're most likely spending unnecessary time on your marketing strategies right now.
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