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The execs in charge of Minecraft explain why it's taken over the world (MSFT)

Somewhere along the way, Minecraft — which Microsoft bought in a $2.5 billion acquisition of developer Mojang two years ago — went from a smash-hit video game to a cultural phenomenon, infiltrating kids' wardrobes, the classroom, the toy aisle, and, in 2019, Hollywood. Five years on from its official launch, Minecraft is more popular than ever, with 100 million copies sold and counting, across every major video game console, smartphone, tablet, and PC operating system.
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