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ThriveNYC, the groundbreaking mental health campaign launched by New York City's First Lady Chirlane McCray, is quite a remarkable approach to the endemic mental health problems of American cities. In relatively short order, it has advanced making mental health both an approachable subject and a practical mission. The "Today I Thrive" advertising campaign, itself---with its convincing images of men and women with disorders from schizophrenia to substance abuse proclaiming they have learned to thrive---is a mini-breakthrough that takes us away from the gloomy images that now so strangely dominate public health messages.
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Mental Illness Rears Its Beautiful Mind and Goes Wide

Health : Huffington Post: Healthy Living

In November, the Mayor of New York Bill de Blasio and his wife, First Lady Chirlane McCray, launched ThriveNYC, a mental-health initiative, aimed at early detection, prevention and treatment of those suffering from mental illness. M...

‘Mental Health First Aid’ — Chirlane McCray On How N.Y.C. Is Fixing The System

Health : The Checkup

For Chirlane McCray, New York City’s first lady, mental illness is not an abstract concern. It’s deeply personal. Both of her parents suffered depression, something she describes openly; and, in 2013,...

WATCH LIVE: NYC's First Lady Chirlane McCray On Mental Health

News : Huffington Post

New York City First Lady Chirlane McCray stops by HuffPost Live to discuss her initiative to improve the city's mental healthcare system. -- This feed and its contents are the property of The Huffington Post, and use is subject to o...

Chirlane McCray outlines city's plans for mental health, leaves out specifics

United States / New York : Crain's New York Business

New York City first lady Chirlane McCray on Tuesday offered a glimpse of her efforts to combat mental illness through community interventions, detailing the de Blasio administration’s $386... To view the full story, click the title ...

NYC's New Mental Health Policy Is What All Of America Needs

News : Huffington Post

New York City's first lady Chirlane McCray has a message for everyone: It's time to stop ignoring mental health issues. McCray and her husband, Mayor Bill de Blasio (D), recently launched ThriveNYC, an $850 million mental health ini...


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