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ThriveNYC, the groundbreaking mental health campaign launched by New York City's First Lady Chirlane McCray, is quite a remarkable approach to the endemic mental health problems of American cities. In relatively short order, it has advanced making mental health both an approachable subject and a practical mission. The "Today I Thrive" advertising campaign, itself---with its convincing images of men and women with disorders from schizophrenia to substance abuse proclaiming they have learned to thrive---is a mini-breakthrough that takes us away from the gloomy images that now so strangely dominate public health messages.
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Mental Illness Rears Its Beautiful Mind and Goes Wide

Health : Huffington Post: Healthy Living

In November, the Mayor of New York Bill de Blasio and his wife, First Lady Chirlane McCray, launched ThriveNYC, a mental-health initiative, aimed at early detection, prevention and treatment of those suffering from mental illness. M...

‘Mental Health First Aid’ — Chirlane McCray On How N.Y.C. Is Fixing The System

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For Chirlane McCray, New York City’s first lady, mental illness is not an abstract concern. It’s deeply personal. Both of her parents suffered depression, something she describes openly; and, in 2013,...

WATCH LIVE: NYC's First Lady Chirlane McCray On Mental Health

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New York City First Lady Chirlane McCray stops by HuffPost Live to discuss her initiative to improve the city's mental healthcare system. -- This feed and its contents are the property of The Huffington Post, and use is subject to o...

Chirlane McCray outlines city's plans for mental health, leaves out specifics

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New York City first lady Chirlane McCray on Tuesday offered a glimpse of her efforts to combat mental illness through community interventions, detailing the de Blasio administration’s $386... To view the full story, click the title ...

NYC's New Mental Health Policy Is What All Of America Needs

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New York City's first lady Chirlane McCray has a message for everyone: It's time to stop ignoring mental health issues. McCray and her husband, Mayor Bill de Blasio (D), recently launched ThriveNYC, an $850 million mental health ini...

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