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One of the hottest bedding startups is opening a hotel in Los Angeles — and rates start at $500 a night

It seems reasonable to assume that the easiest way to know whether a product is worth buying is trying it out for yourself. That is, at least, the idea behind a brand-new hotel from Parachute, the direct-to-consumer bedding and home goods startup based in Venice, California. Launched in 2014, Parachute has gained a bit of a cult following for the high-quality sheets it manufactures in Italy and then sells online and in its Venice showroom.
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