Human being is a social animal; and testimonials and reviews form an integral part of decision making process of them. It’s not only offline, but online commerce as well where reviews form an important factor in making the decision to buy a product. In 2014 study, Search Engine Land found out that 88% of consumers […]
The post Amazon Acts Tough Against Biased, Paid Reviews; Bans All Incentivized Reviews Except Vine Program first appeared on Trak.
Only books and reviews from the Amazon Vine program are exempt from new rules.
Following complaints and a scathing exposé by Review Meta (previously) Amazon announced it will now ban incentivized reviews, a form of shill review written in exchange for free or reduced-cost products. (more…)
Amazon.com Inc. is tightening controls on “incentivized reviews,” in which customers receive free or discounted goods in exchange for writing product critiques that many shoppers use when making online purchases. Amazon previously a...
Until recently, Amazon’s review system allowed for a deceptively biased loophole: users could receive free products from companies in exchange for an “honest” review. These were still pretty biased, so Amazon’s getting rid of them. ...