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Amazon Acts Tough Against Biased, Paid Reviews; Bans All Incentivized Reviews Except Vine Program

Human being is a social animal; and testimonials and reviews form an integral part of decision making process of them. It’s not only offline, but online commerce as well where reviews form an important factor in making the decision to buy a product. In 2014 study, Search Engine Land found out that 88% of consumers […] The post Amazon Acts Tough Against Biased, Paid Reviews; Bans All Incentivized Reviews Except Vine Program first appeared on Trak.
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Amazon has decided to ban all 'incentivized' reviews - except for those coming via its own Amazon Vine program.

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