Everyone reads Amazon reviews before they buy something. But some of those reviews have been, in effect, paid for — the vendor of those items may have sent the reviewer a free unit.
And while there's usually no explicit promise of a favorable review, there's always the danger that people won't be completely honest when they review something that they got for free.
Amazon's putting a stop to this practice.
Internet retailer bans almost all reviews that are posted in exchange for free or discounted products.
Amazon's first smartphone, the Fire phone, hits stores June 25, and comes bundled with a free year of Amazon Prime, which includes free shipping on thousands of items as well as a growing selection of free movies, books, and music. ...
Amazon banned incentivized reviews on October 3, stating that incentivized reviews are prohibited from anyone who is not an Amazon Vine member. In the past, sellers would offer Amazon members free or discounted items in exchange for...
Following complaints and a scathing exposé by Review Meta (previously) Amazon announced it will now ban incentivized reviews, a form of shill review written in exchange for free or reduced-cost products. (more…)