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Simpler strategies to promote physical activity as good as social media feedback

(Penn State) Providing physically inactive adults access to online social networking about walking as well as personalized feedback did not add more benefit than just providing emailed tips, according to Penn State College of Medicine researchers. The results suggest that despite enthusiasm for the potential of online networking sites to change behavior, using these sites and added feedback may not further increase adults' physical activity beyond simpler strategies such as informational tips.
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