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Brand Terms: To Bid or Not to Bid? [Bing Ads Study]

Internet / SEO : Search Engine Watch

A new study from Bing Ads explores the value of including your own brand terms in paid search marketing campaigns.

Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility

Internet / SEO : Search Engine Watch

Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the...

Bing Ads Lets Marketers Preview Bid Changes in Real-Time

Internet / SEO : Search Engine Watch

Bing Ads has released a new feature that allows users to make bid changes, and see in real time if the changes will increase the performance of their ad.

Bing Product Ads Now Open to All U.S. Advertisers

Internet / SEO : Search Engine Watch

Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product target...

Bing Ads Bid Landscape Tool Comes to Ad Group Level

Internet / SEO : Search Engine Watch

Bing Ads has announced that their Bid Landscape tool can now be used for both keyword and ad group for U.S. advertisers. The bid landscape tool, which was originally released in March, is similar to Google AdWords' Bid Simulator Too...


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