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Maximum Marketing: Connecting the community, creating and conveying impact | Editorial

Libraries and LEGO have gone together for ages, but libraries made of LEGO bricks are much more rare. So when I received a box containing a little library constructed of LEGO bricks, it got my attention. That alone is a win for any marketing initiative—getting someone to tune in. Good marketing is hard to do, and harder for organizations such as libraries that do so much already with limited resources.
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