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Criteo’s Hooklogic Buy a ‘Modest Positive,’ Says Cowen

Shares of advertising technology vendor Criteo (CRTO) are up 79 cents, or 2%, at $36.55, after the company this morning announced it will spend $250 million in cash to buy New York-based startup Hooklogic, which serves as an “ad exchange for brands.” Cowen & Co.’s Thomas Champion, who has an Outperform rating on Criteo stock, writes […]
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