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LEGO Minifig Hair Bicycle Helmet

This is the LEGO minifig hair inspired bicycle helmet created by European creative agency DDB to get kids "excited about bicycle safety." I'm going to be honest, getting excited about any kind of safety is an uphill battle. Safety is inherently not exciting. Danger -- danger is where the thrills are at. My mom could buy me the coolest astronaut bike helmet and I'd still hide it in the garage before a bike ride.
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