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(VIDEO) BoA Wants Facebook Transparency After Video Metrics Revelations

Bank Of America has joined the ranks of big-brand advertisers calling for Facebook's advertising boasts to be more transparent, after the social network admitted inflating video metrics for two years. Last month, Facebook conceded it had erred in the way it calculates average video view duration, leading advertisers to believe in numbers that were actually overstated. "The error does not impact trading," Bank Of America's communications, planning, media and investment SVP Lou Paskalis tells Beet.
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