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(VIDEO) Periscope's Liz Ross: Unlearning The Holding Company, Mastering Snapchat

When she was the Global CMO of IPG Mediabrands, if Liz Ross had suggested creating a client advertising campaign that quickly disappears, she might have been shown the door. But as the President and CEO of Periscope, that concept has been a smash success in the independent agency's work for Trolli gummy candies. Periscope's groundbreaking work using Snapchat for Trolli is a good example of what Ross describes as the need to "unlearn" what she had learned in the holding company world.
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Liz Ross was formerly global CMO for IPG Mediabrands.


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