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(VIDEO) IPG & Innovid Partner To Find The Right OTT Recipe

COLOGNE -- What's the best way to deliver commercial viewing experiences to viewers in the interactive TV age? The new platform opportunity is considerable, but could be squandered by overly aggressive or jarring messaging. That's why Interpublic's IPG Mediabrands is partnering with interactive-TV advertising firm Innovid. The pair are collaborating to find the right recipe for the over-the-top viewing experience.
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