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(VIDEO) Wraparound Ads Blend Impact With Sensitivity: Sublime Skinz Founder

COLOGNE -- Print media are used to wraparound ad formats, which see brands take over the front and back pages of newspapers or magazines. Online media are also catching up to a format that can both retain the primacy of the original product and offer brands big-league impact. You may have seen more and more websites offering background wraparound sponsorships. So what's so good about the idea? "The CTR is very high, more than 2.
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