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Vice plans big TV ad campaign for Viceland amid claims the channel's launch has been 'lacklustre'

Vice Media is on the brink of unleashing a "significant" month-long marketing campaign for its new UK television channel, Viceland. A Vice source told Business Insider that 30-second spot adverts for Viceland will roll out from Friday on both Freeview and pay television. These will be the first TV ads for the channel since it launched on Sky on 19 September. Big commercial broadcasters ITV and Channel 4 will carry adverts for Viceland.
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