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Why Did Jeremy Corbyn Win the Labour Leadership? It’s a Question of ‘Fairness’

Campaigns have traditionally used a person’s demographic characteristics to predict the percentage likelihood of Mr/Mrs/Miss/Ms X voting for Y candidate or Z political party. It’s a relatively straightforward task despite the apparent mystique such models seem to generate. There are a handful of people in the U.K. who have experience of running such models within political campaigns.
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