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How the 'New Mac' Candle Went From a Silly Idea to a Labor of Love That Sold Out on Day 1

That first whiff of a freshly opened Apple box is an experience many of us can conjure up in our minds. But could you create a formula to truly capture the scent? Andrew Green essentially gave himself this mission of bridging the factory and the olfactory when he came up with the idea to create a New Mac scented candle as a self-promotional item for Twelve South, the Apple Accessory firm he co-founded in South Carolina.
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