I have no idea if this candle actually smells like a new Mac, but I do know that Apple really does care about what its products smell like when they’re unboxed. Every sense counts: sight, touch, smell, sound. (Maybe not taste, but still.) They actually do concern themselves with the aroma of the materials they use in their packaging. High-end retailers create branded scents for the air in their stores too — I’ll bet Apple does.
Technically Incorrect: The makers of the New Mac Candle insist it smells just like your favorite Apple product.
For many Apple fans, the only thing better than using your freshly unboxed Mac is taking a moment to take in that sweet, sweet new computer smell. Now that sensation can be achieved via a new candle that purports to deliver that new...
The smell of a new Mac has been captivating Apple fans around the world for years, and has even been used in an art display where a couple of rooms were diffusing the scent. Opening a newly purchased product can be an enchanting exp...
Twelve South makes Apple accessories and decided to create a candle based on the smell of new mac products. The candle sold out almost immediately. Keri Lumm (@thekerilumm) reports.