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4 Ways Fake Reviews Can Hurt Your Business

Building your reputation online can be a long and tedious process. When you are first starting out, it can be difficult to prove to others that your business is worthwhile. One of the ways that consumers judge the quality of your business is by online reviews. Studies have shown that independent reviews are highly effective at building trust with your client base. In fact, many people have indicated that they trust independent reviews almost as much as personal recommendations from a friend.
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