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There's one big problem with Google Assistant: Saying 'OK Google' is super creepy (GOOG, GOOGL)

At its big product launch event on Tuesday, Google revealed more information about its new digital assistant, which is simply called "Google Assistant." Apple and Amazon also have personal assistants, called Siri and Alexa, respectively. But Google refused to anthropomorphize its own assistant with a human-sounding name. Hence the generic "Assistant" moniker. In theory, it doesn't sound like a bad idea — after all, why should we need to assign human names to inanimate objects? The answer? Because it's super creepy to keep saying "Okay Google" whenever you're talking to your personal, virtual assistant.
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