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Comparative analysis of Native apps vs Web apps for mobile commerce

Mobile commerce is growing. Its numbers might still not compare with ecommerce but, according to eMarketer,  it has grown 91.4% in 2011, reaching $6.7 billion, and in 2012 is expected to grow 73.1% to a total of $11.6 billion. In another prediction, Cisco says that by the end of this year there could be more smartphones than people on the planet and that by 2016 there will be 10 billion mobile devices in the hands of 7 billion human beings, meaning 1.
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