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Mobile Technologies and Retail- How the dynamics are changing

Despite the fact that e-commerce and m-commerce are seeing exponential growth, and 40% of customers expect to be able to use multiple channels to purchase from a retailer, we will not be seeing an end to brick and mortar stores any time soon. However, we have seen household names such as Radio Shack filing for bankruptcy because they were not able to keep up with the times and integrate mobile technology into their shopping experience.
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