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Internet of Things (IoT) and its impact on Brick and Mortar stores?

According to Infosys [1], 78% of consumers said they’d be willing to buy from a retailer again if the offers were tailored to their interests, needs and wants. Furthermore, 86% of consumers have said that they’d be willing to pay up to 25% more for a better experience. The world of brick and mortar retailing is changing fast. E-commerce and m-commerce provide a much more convenient alternative to shopping in a brick and mortar store.
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