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How Is Location-Based Marketing the Best Mobile Strategy?

Due to the ever-evolving technology and an endless source of information available online, an increasing number of people are accessing the information they need on-the-go. The ecommerce industry is flourishing, as the number of online shoppers keeps growing with each coming day, making it tough for the owners of brick-and-mortar stores to keep up. However, the time has come when offline retailers can also leverage modern technology in order to provide their customers with exactly what they want – when and where they want it.
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