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Hispanics Are The Ecommerce Shoppers You Should Be Targeting

Reports earlier this year projected that online sales in the U.S. will reach $523 billion by 2020, a number that is broadly motivated by shopping on mobile devices. Marketers want their piece of the ecommerce pie, but whom should you be targeting? As one of the fastest growing demographics in the U.S., Hispanics have a staggering $1.5 trillion annual spending power to their name.
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