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The Elements of Great Influencer Marketing Campaigns

Image credit: PhotDune In recent years influential marketing has undergone both expansion and democratization. More name brand companies are turning to influencers to create more authentic storytelling. In effect, this has become the digital version of word of mouth advertising and businesses large and small are cashing in. With the advent of blogging and social media, influencers can reach people on exciting new levels, but it has also changed who qualifies as an influencer.
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