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5 Ways to Promote Niche Businesses Online

Recently, Google's CEO, Mr. Sundar Pichai, praised a businessman from an emerging Asian market who has made a fortune out of selling water pumps online. While water pump is not a niche product in itself, selling it to online shoppers is much like creating a niche segment in a highly fragmented market. Niche markets don't exist in themselves; rather they are generated by introducing products or services that resonate with a relatively small section of the consumers.
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