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Google couldn't stop copying Apple, Amazon, and Facebook even if it wanted to (GOOG, GOOGL, MSFT, AMZN, FB)

Google's main business is search engine advertising. None of its other products and services even come close, financially speaking. Google knows it must protect that business at all costs. If people use any other search engine, on any device, for any reason, it means they're not seeing a Google-delivered ad (or contributing data back to the Google ad sales mothership). That's why new classes of devices like the Amazon Echo home voice assistant and Facebook's Oculus Rift virtual reality headset present such a threat to Google.
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