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Three Science-Backed Ways To Influence Other People's Decisions

If you want to influence others' decisions, you've got to understand the mental shortcuts they use to make them. If you want to influence others' decisions, you've got to understand the mental shortcuts they use to make them. Your brain takes mental shortcuts all the time in order to make decisions efficiently. Because that takes place unconsciously, we can never fully control these "cognitive biases" that help us deal with the outside world—and, ultimately, survive in it.
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