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Billionaire investor Chris Sacca shares simple advice on how to sell better to big companies (CRM)

One of the common misconceptions in enterprise sales is that you need to use technical language and industrial jargon when selling to big companies. But Chris Sacca, the founder of VC firm Lowercase Capital, and an early investor in Uber, Twitter, and Instagram, says that's wrong. "The key is, enterprise doesn’t have to be soulless," Sacca said at "Dreampitch," a "Shark Tank" style pitching event held at Salesforce's massive customer conference, Dreamforce, on Tuesday.
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