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Hooks: An Intro on How to Manufacture Desire

Guest Blogger – Nir Eyal, Author “Hooked: How yo Build Habit-Forming Products” Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites.
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How to manufacture desire

Technology : The Next Web Blog

This essay is part of a series written by speakers featuring at our upcoming TNW USA Conference on December 10 in New York. It is adapted from Nir’s book, Hooked: How to Build Habit-Forming Products. Type the name of almost any succ...

Product Psychology Explains How To Get Users Hooked On Products Designed Around Habit And Context

Technology : TechCrunch: Enterprise

Today, a group of product-focused creators — “Hooked” author Nir Eyal, Product Hunt’s Ryan Hoover, and Greylock Partners’s Josh Elman, among others — are hoping to follow up on that newsletter’s success with the launch of Product Ps...

How To Build Habits In A Multi-Device World

Technology : TechCrunch: Enterprise

Editor’s Note: This excerpt is authored by Nir Eyal and appears in Michal Levin’s new book, Designing Multi-Device Experiences. Nir Eyal is also the author of Hooked: A Guide to Building Habit Forming Products and blogs at NirAndFar...

How To Manufacture Desire

Technology : TechCrunch: Enterprise

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Zynga addict” or even “Pinterest addict” and you’ll soon get a slew ...

How to Manufacture Desire

Internet / Usability : UserTesting.com Blog

This guest post is adapted from Hooked: How to Build Habit-Forming Products by Nir Eyal. Nir blogs about the psychology of products at NirAndFar.com. Type the name of almost any successful consumer web company into your search bar a...

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