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What We’ve Suspected About FitBits All Along Is True

The makers of Fitbit, the wearable activity tracker, say the technology is "redefining fitness." Lots of people have bought in: About one in five Americans owns a wearable fitness tracker, like Jawbone, Garmin, or Fitbit. Big-name companies—BP, Bank of America, IBM, Target, Barclays—offer free or subsidized trackers to their employees in hopes of developing a healthy, active workforce.
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