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YouTube Adds New Tool To Help Creators Disclose Branded Videos

Branded video content, which gives creators the opportunity to supplement the revenue they take in from pre-roll advertisements and other sources, is widespread on YouTube. While sponsored videos are ubiquitous, however, the rules governing their disclosure can vary greatly across national lines, with individual governments setting their own, oft-broken guidelines regarding how and when a video’s relationship to an advertiser must be disclosed.
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