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Clique Media Group's CEO Outfits Her New Digs With Help From Pinterest

Clique Media Group’s powerful brands aim to speak to women across all generations: Who What Wear, a destination for young fashionistas that has even spawned its own clothing line at Target; MyDomaine, for hip millennial women navigating life; beauty site Byrdie; and most recently, Obsessee, aimed at Gen Z, focusing on everything from fashion to food to relationships—and the brand exists only on social media platforms.
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Target's 'Who What Wear' Collaboration Campaign Features Street Style Stars

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If You Don't Get ‘Obsessee,' You Probably Aren't Its Target Audience

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