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Trendy bedding retailer Parachute opens ‘hotel’ in Venice Beach with just one room

It’s an “immersive experience” Parachute bedding—a retailer of high-quality sheets evangelized by fashion and lifestyle bloggers—has transformed the loft above its Venice Beach store into a "hotel." It’s called Parachute Hotel, but, with just one bedroom, the 2,200-square-foot rental looks and functions more like an Airbnb. The one difference might be that the space was decorated by professionals, Scott Horne and Peter Dolkas, using "Venice safari" as their theme.
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