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Salesforce CEO Marc Benioff apparently thinks Twitter is an 'unpolished jewel' that he might want to buy (CRM, TWTR)

Salesforce CEO Marc Benioff sees Twitter, which is said to be up for grabs as an acquisition target, as an "unpolished jewel," reports the Wall Street Journal, citing anonymous sources. Since reports first emerged that Twitter might be looking for a buyer, Salesforce's name has kept coming up as a potential acquirer. According to the Wall Street Journal, Benioff believes Twitter's vast social media data could be applied to Salesforce's core business in sales and marketing software.
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