Post Profile

A Primer on the Facebook Measurement Wars

Facebook has touted partnerships with third-party tracking firms following the revelation of its video counting error, but some in the ad industry want more insight and perhaps even an audit.
read more


Related Posts

Facebook's Bigger Video View Issue - Three Second View Counts

Technology / Social Media : Social Media Today

Facebook recently admitted to a mistake in their video metrics - but there may be a bigger problem with how The Social Network measures video effectiveness.

Facebook Started Saturating The US Market In 2011

Technology : TechCrunch: Enterprise

Most third party web measurement firms have provided a regular drumbeat of good growth news for Facebook over the years, as the company has gained tens of millions of users in the US and around the world. But now the social network ...

Facebook Still Growing Everywhere, Europe Leads At 229M, Asia Catching Up With 212M

Technology : TechCrunch: Enterprise

I've spent the last few years trying to figure out Facebook's regional traffic numbers via third party measurement firms and by scraping its ad tool. But now, I don't have to, because the company has included the breakdown in its S-...

You can now track your Facebook Event’s engagement with Insights

Technology : The Next Web Blog

Facebook will now let you track engagement data on an Events page with Insights. Now you’ll be able to see how well your posts are trending for your upcoming birthday party. First noticed by AllFacebook, Insights adds a week’s reach...

Facebook's Director Of Partnerships On Connecting The Globe And Supporting Startups

Technology : Forbes: Tech

Ime Archibong discussed Facebook’s partnership philosophy and what’s top of mind for the company on its quest to bring billions of people online -- and to Facebook.


Copyright © 2016 Regator, LLC