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Salesforce must be dying to buy Twitter — here's why (CRM, TWTR)

Given what we know about how hard Salesforce CEO Marc Benioff tried to buy LinkedIn, we wouldn't be surprised to learn that he was doing the same in pursuit of Twitter. The Wall Street Journal just reported that Salesforce is currently the top bidder for Twitter. Benioff wanted LinkedIn for the same reason Microsoft wanted it: the data. But not just any old data. This is data about who works where that salespeople can use to find prospects and do cold calling.
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