Summary: I have a confession to make.
Picking up a phone and cold calling, isn’t something I do well. In fact, I downright hate it. A job in sales would never be my jam. So naturally, people are often surprised to learn that someone that hates calling strangers would be even remotely good at PR.
But here’s the thing.
In our current PR world, cold calling journalists is out and leveraging social media is in.
Whenever I get a call I don't want to deal with, I answer as a sassy 1920s phone operator who does NOT like being told how to do her job.
"I don't know, what do you want to eat?" - helping out the NSA with a summary of all my phone calls.
Google is good at many things, but marketing new products isn’t always one of them. In fact, as the generally sluggish sales of its Nexus phones demonstrate, it sometimes doesn't even seem to be trying. Nevertheless, it may have jus...