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The ABCs of Tweeting Your Way to PR Success

Summary: I have a confession to make. Picking up a phone and cold calling, isn’t something I do well. In fact, I downright hate it. A job in sales would never be my jam. So naturally, people are often surprised to learn that someone that hates calling strangers would be even remotely good at PR. But here’s the thing. In our current PR world, cold calling journalists is out and leveraging social media is in.
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