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Parody of a pickup truck commercial is a triumphant take on sexism in ads

New Zealand sketch show Funny Girls' clever parody of a typically macho pickup truck (or "ute") commercial is going viral online, and it's easy to see why. SUV and truck advertising has a proclivity for trail-blazing, river-smashing driving scenes, coupled throaty male voice overs and talk of life on the land. But the sketch breaks the fourth-wall to point out that women can drive trucks and the automotive industry need to check themselves.
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