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Twitter to Pay $533 Million to Buy TellApart

Technology : Tech - WSJ.com

Twitter Inc. on Wednesday revealed it agreed to pay up to $533 million in stock to acquire marketing technology firm TellApart Inc.

Augme Technologies To Acquire Mobile Ad Firm Hipcricket For $44.5 Million

Technology : TechCrunch: Enterprise

Mobile marketing service, Augme Technologies, today announced that it will be acquiring Hipcricket, a cloud-based mobile marketing and advertising platform for $44.5 million -- $6 million of which is in cash and $38.5 million in com...

Criteo’s Hooklogic Buy a ‘Modest Positive,’ Says Cowen

Business & Finance / Investing : Tech Trader Daily

Shares of advertising technology vendor Criteo (CRTO) are up 79 cents, or 2%, at $36.55, after the company this morning announced it will spend $250 million in cash to buy New York-based startup Hooklogic, which serves as an “ad exc...

Criteo Acquires Tedemis For $29 Million, Proving There Is A Nascent Exit Market In France

Technology : TechCrunch: Enterprise

Ad-tech company Criteo just acquired French startup Tedemis for $29 million (€21 million). Originally from France, Criteo went public on the NASDAQ late last year. The company made around $250 million on the day of the IPO. As a rem...

Ad-Tech Firm Criteo Just Acquired Ecommerce Startup HookLogic for $250 Million

Media / Media Industry News : Adweek

In the second notable acquisition of the past couple of days, French ad-tech company Criteo has bought startup HookLogic to beef up its ecommerce capabilities for advertisers. HookLogic works with retail and packaged-good brands lik...

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