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5 Actionable Insights from the 2017 B2B Content Marketing Benchmarks, Budgets, and Trends Report

If you’re a B2B content marketer, you likely remember where you were when the Content Marketing Institute and MarketingProfs released last year’s B2B Content Marketing report. The same way different generations will always remember hearing about Elvis, Kurt Cobain, or Prince, that dark day is seared into our industry’s memory. Last year’s report showed a decrease in documented content marketing strategy—even though a documented strategy was proven to be a vital part of success.
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